Daisekkei Shuzo

Located beneath the silver ridges of the Northern Alps, in the vast grain belt of Azumino with its abundant spring water, our sake has long been popular under the brands "Kikyo Masamune" and "Seikozakura". At that time, the company was called "Ikeda Brewery Limited Partnership Company",  but after the war (1949), the name was changed to "Daisekkei". In 1953, our sake won the top prize at Japan's National New Sake Tasting Competition, and was also selected as a gift sake for the Imperial Family. The master brewer at the time, Hanaoka Jukanji, received the Yellow Ribbon Medal in 1966.
The brand name "Daisekkei" was chosen in honor of the magnificent scenery of Mt. Shirouma, where one of the three largest snowfields in Japan is located. Our standard products, "Josen" and "Kuradashi", feature aerial photographs of this magnificent natural scenery. The calligraphy style was created by Oka Fumoto, an Araragi school poet with ties to our brewery. Oka Fumoto was a disciple of Masaoka Shiki and the teacher of our company's previous president, Usui Kazuo. The calligraphy style for "Daisekkei" was written by Oka at the Usui family home, where he passed away.